CapyCrops

Product Marketing Campaign

Software:

Photoshop

Timeline:

November - December 2023 (1 Month)

Team:

Nicole Quintero, Sofia Alfonso, Evan Learn, Kelly Beaudrot, Madison McClelland,

Sean Durkin, Lauren Shee, Lucas Reyes, Richard Huang, Morgan Schafer

Project Overview

This was a group project in which we were assigned with creating a fictional product marketing campaign. For our product, we came up with an idea for an idle mobile game that was centered around interacting with capybaras.

Game Summary

CapyCrops is a delightful and calming idle game set in a cartoon-style world where players manage a farm run by adorable capybaras. The game offers a simple yet engaging experience, focusing on relaxation, fun, and the satisfaction of nurturing a virtual farm.

My Role

For this project, I was apart of the art team. I worked with the art lead to establish a brand for our app. In addition, I designed the logo for the game and collaborated with another artist to create variations of the background art.