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SmoothEZ

Product Branding

Software:

After Effects, Illustrator, Photoshop

Timeline:

October - November 2023 (One Month)

Team:

Nicole Quintero, Madison McClelland, Gianna Gilberto 

Project Overview

For this group project, our task was to come up with a product idea for a snack or beverage, and then develop a solidified brand. We then had to use that branding to create a motion graphics commercial showcasing our product. My team and I developed a fictional brand of canned smoothies called "SmoothEZ".

My Role

For this project, I was in charge of designing the logo for our brand. In addition, I created the storyboards for our commercial, and I designed and edited the credits shot. For this project, we filmed live action footage. My team member and I were in charge of throwing fruit for our videographer, to capture footage that reflected our product's flavors.

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